GSEAL

Building Trust Infrastructure for Esports

Strategic Validation & Execution Plan
Presented for Farzad • October 31, 2025
Strategic Pivot

From Player Badges to Platform Partnerships

Shifting focus from direct-to-player consumer product to B2B verification infrastructure

Original Direction
Player-Facing Product
Slow viral growth in two-sided marketplace
Low player motivation without organizer demand
Months to build player critical mass
New Direction
Platform Integration
Instant access to organizer user base
Players verify because tournaments require it
Revenue from day one via B2B model
Market Opportunity

€284M Tournament Platform Market

Toornament alone processed 150,000+ tournaments in 2023 with 6,400 new organizers

Global Reach
150K+

Tournaments annually on Toornament alone

Growing User Base
6,400

New organizers joined in 2023

Market Size
€284M

Tournament platform market value

Key Insight

No major tournament platform offers native identity verification. Start.gg, Battlefy, Challengermode, and Toornament all lack fraud prevention features—creating a massive opportunity for GSeal to become the standard verification layer.

Competitive Positioning

First-Mover Advantage in Verification

GSeal targets the gap between free DIY platforms and $2-5 enterprise KYC solutions

SolutionCost per PlayerTarget MarketVerification Method
Start.gg / Battlefy€0Casual tournamentsNone
GSeal (This)€0.18-€0.37Mid-tier competitivePeer vouch + Gameplay data
Daon / Aware€1.87-€4.67Enterprise / FederationsBiometric KYC
GSeal's Unique Position
10x cheaper than enterprise solutions
Affordable for 95% of tournaments that can't pay $2-5 per player
Community-powered trust scales with platform growth
First mover in tournament platform verification space
Business Model

Revenue Share with Platform Partners

Zero upfront cost for platforms, 30% revenue share on verified tournaments

For Tournament Platforms
€0 development cost
30% revenue share
Native integration via API/CSV/embed
Competitive differentiation
For Tournament Organizers
€0.25-€0.50 per verified player
Automated fraud detection
Real-time verification dashboard
CSV export for player lists
Year 1 Revenue Projection (Toornament Only)
Conservative
€12K
25% adoption rate
Moderate
€28K
40% adoption rate
Optimistic
€40K
50% adoption rate

Based on 6,400 new Toornament organizers (2023 data), 10% paid plan conversion, and GSeal add-on adoption rates. Does not include other platform integrations (Start.gg, Battlefy, etc.).

Execution Plan

3-Month Pilot with Toornament

Validate product-market fit before scaling to other platforms

1
Month 1: Foundation
Build MVP and establish partnership
  • • Toornament partnership agreement signed
  • • CSV integration MVP ready
  • • Pilot tournaments identified (5-10 events)
  • • Basic verification flow live
2
Month 2-3: Validation
Test with real tournaments and gather feedback
  • • Run 5-10 pilot tournaments
  • • Measure verification rates and fraud detection
  • • Gather organizer and player feedback
  • • Iterate on UX based on data
3
Month 4+: Scale
Expand to full Toornament base and other platforms
  • • API integration for automation
  • • White-label embed option
  • • Launch to all Toornament paid plans
  • • Approach Start.gg, Battlefy for partnerships
Critical Risks

Key Challenges & Mitigation

Risk: Low Platform Adoption

Tournament platforms may not see verification as priority or revenue opportunity.

Mitigation:
  • • Zero development cost removes barrier
  • • Revenue share aligns incentives
  • • Competitive differentiation value
Risk: Low Organizer Demand

Small tournament organizers may not value or pay for verification.

Mitigation:
  • • Target mid-tier competitive events first
  • • Sponsor/federation partnerships
  • • Free tier for peer vouching
Risk: Fraud Detection Accuracy

Peer vouching and gameplay data may not reliably detect fraud.

Mitigation:
  • • Pilot tournaments validate effectiveness
  • • Iterate on detection algorithms
  • • Fast-track ID option for critical events
Risk: Platform Builds In-House

Large platforms like Start.gg could build their own verification.

Mitigation:
  • • First-mover advantage builds network effects
  • • Cross-platform verification value
  • • Focus on speed to market
Strategic Verdict

Platform Partnerships Are the Critical Path

Toornament integration bypasses the player acquisition challenge entirely by making verification a tournament requirement, not a player choice.

With €0 development cost and 30% revenue share, platforms gain competitive advantage with zero risk.

The decision point: Pilot with Toornament or continue direct-to-player approach?

Recommendation

Secure Toornament pilot agreement within 2 weeks. Run 5-10 pilot tournaments in Month 2-3. Use data to validate product-market fit before scaling.

Ready to Explore GSeal?